Stateofmind | Graphic design and Art Direction | Autumn 2024| By; Luca Verde and Mikkel Lyng
Stateofmind, founded in 2017, was Norway's first activewear brand dedicated to tennis and padel. Committed to sustainability, the brand continuously explores innovative, eco-friendly materials and methods to enhance quality and durability. By creating a core collection designed to last season after season, it prioritizes mindful consumption over fast fashion.
To give the brand a distinct voice and highlight its commitment to slow fashion, we developed a new narrative and visual identity. This approach showcases its connection to Nordic nature, a sense of tranquility, and its dedication to sustainability and recycling.
My role in this project involved Visual Design and Art Direction, where I developed the visual identity, website, Instagram layout, and advertising materials in collaboration with photographer and videographer Mikkel Lyng.
